AUTUMN | Provence IN SWEDISH
For founders and coaches who want their brand to feel as grounded as it looks.
For founders and coaches who want their brand to feel as grounded as it looks.
The Brand Retreat
WAITING LIST
A three-day strategic brand retreat in the heart of Provence
Designed for founders and coaches who want their brand to feel as grounded on the inside as it looks on the outside.
The online space has changed quickly. What used to work, no longer does. A lot of us are feeling overwhelmed and wondering what the next step is.
We wanted to create space to connect, have deep conversations and recalibrate. We want to share our passion and knowledge on branding and visibility and leave you with the tools you need to move forward with new energy and clarity (and a collection of imagery from this magical location).
Set in a peaceful French home at the foot of the village of Fayence, surrounded by olive trees, with lavender in the air, this intimate gathering combines deep strategic work with spacious time to think, create and reconnect with why your work matters.
The retreat is held in Swedish
THIS MIGHT BE FOR YOU
Doesn’t fully feel like you
Don’t reflect the level you operate at
More clarity will lead to more opportunities
Over three days we will work on the foundations of your brand, your offer and the way you show up visually.
Workshops
Together, you’ll refine a signature high-ticket offer that truly reflects your value while exploring sustainable visibility.
So you can show up consistently through photos and video without performing, faking it or needing to recover from vulnerability burnout.
Through thoughtful workshops, guided conversations, and practical support, you’ll leave with genuine clarity, grounded confidence, and a collection of natural, story-led imagery that helps you communicate your work with ease and integrity.
kind words
“I didn't think it would be worth it. It was. I didn't think it would work for me. It did. I didn't think I'd be *that* success story. I am. ”
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- CAMILLE S.
Your own b-rolls, captured in Provence
One of the most common reasons personal brands don't show up the way they should is not a lack of substance. It's a lack of usable material, and the quiet overwhelm of not knowing where to start or how to show up on camera without it feeling forced.
In the Brand Story Photography workshop, Janine covers what makes a photograph work for your brand. Towards the end, she also gives you a few practical pointers for the filming day that follows: what to look for, how to think about light and angles, and what kinds of clips are actually worth capturing on your phone.
From there, the next day you apply it. You film with the group around you, in the village, the house or garden. B-roll, clips of yourself talking, footage others capture of you. A small but genuinely useful library of content to bring home.
kind words
“I didn't think it would be worth it. It was. I didn't think it would work for me. It did. I didn't think I'd be *that* success story. I am. ”
Lorem ipsum dolor amet pickled roof party artisan cray organic. Succulents cloud bread food truck glossier cardigan celiac vegan dreamcatcher selfies neutra forage. Street art biodiesel echo park man braid banjo YOLO. Pork belly everyday carry keytar biodiesel, letterpress ennui shoreditch vegan.
- CAMILLE S.
OUR SCHEDULE
Day 1
DATES COMING
10am-4pm
Arrival, champagne and nibblies
Workshop: Your signature offer, packaging and pricing with Malin
We go deep on what you're selling, what it's worth, and how to position it so the right people say yes without hesitation
A long French lunch together on the terrace in the shade
Workshop: Brand story photography with Janine
Get clarity on how to turn your core brand stories into a list of photo and video ideas to help your audience understand who you are, what you do, and why you are the exact person they need.
Coffee, tea, snacks and rosé throughout the day
Day 2
DATES COMING
10am–4pm
Arrival, coffee and something sweet
Individual coaching sessions, brand story photo sessions, guided filming and open working time in the house
Each slot is yours to use for a 1:1 with Malin, time with Janine for your shoot, filming your own content, or focused work on your own
Lunch on your own
Explore the village or take some time to relax at your hotel
Back together for a group session
Individual coaching sessions, photo sessions, filming and open working time continues
Evening
You are invited back for an amazing dinner under the olive trees
Coffee, tea, snacks and rosé throughout the day
Day 3
DATES COMING
8am-2pm
Morning coffee together
Trends in the market, AI and authenticity
An open conversation about where things are heading and how to position yourself ahead of it
Dreams and goals
Where you are going from here and what you are taking with you
Lunch together in the village
Farewells at 2pm
Coffee, tea, snacks and rosé throughout the day
Included in the retreat
Included
• Three days of strategic brand work
• 1:1 strategy session with Malin
• Storytelling brand photo session with Janine (10 images included)
• Signature offer & positioning workshop with Malin
• Brand story photography workshop with Janine
• Guided filming day. Leave with your own content, b-roll and clips shot on your phone
• A conversation on market trends, AI and where your positioning needs to go
• A dedicated session on your goals and what you are building next
• Champagne and nibblies on arrival.
• One lunch and one dinner together at the house
• Coffee, tea, rosé and snacks throughout the retreat
Not included
• Flights
• Accommodation
• Airport transfers
• Additional meals
You leave with
Clarity in your brand and business direction that you can actually act on when you get home
A defined signature offer with clear packaging and pricing
A dedicated space to name where you are going next and what you actually want to build
A clearer understanding of how to use AI as a tool without losing your own voice in the process
10 professional photos from your individual session with Janine, ready to use
Your own short-form video content filmed on your phone in the south of France, guided by Janine's direction and supported by the group
A quieter, more settled confidence in what you offer and what you charge for it
A small group of women who get it, and who you will actually stay in touch with after Provence
Investment PLANS
Payment Plan
Three days of strategic brand work in Provence
1:1 strategy session
Signature offer & positioning workshop
Storytelling brand photos (10 images included)
Brand story photography workshop
Reserve your spot — 8 000 SEK deposit
best value!
One Payment
Three days of strategic brand work in Provence
1:1 strategy session
Signature offer & positioning workshop
Storytelling brand photos (10 images included)
Brand story photography workshop
One Payment — 28 000 SEK
Reserve your spot today with an 8 000 SEK deposit
12 000 SEK - due
12 000 SEK – due
I'm interested, tell me more
Total with payment plan — 32 000 SEK
I'm interested, tell me more
Pay in full and save 4 000 SEK
Investment PLANS
Payment Plan
Three days of strategic brand work in Provence
1:1 strategy session
Signature offer & positioning workshop
Storytelling brand photos (10 images included)
Brand story photography workshop
best value!
One Payment
Three days of strategic brand work in Provence
1:1 strategy session
Signature offer & positioning workshop
Storytelling brand photos (10 images included)
Brand story photography workshop
One Payment — 28 000 SEK
Pay in full and save 4 000 SEK
Reserve your spot today with an 8 000 SEK deposit
12 000 SEK – due 1 April
12 000 SEK – due 1 May
Total with payment plan — 32 000 SEK
Im Interested tell me more
Im interested tell me more
"My photos are to die for! The quality of the photos & the confidence Janine helped me portray show that I’m an established business owner & not a newcomer in my industry. As a result, I’ve been making more sales & clients are willing to invest more in my services."
— FABIANA NILSSON
— FABIANA NILSSON
I’m a personal brand photographer who believes in the power of personality-filled photos as a tool to spread your message to the right people (without needing to shout louder to have an impact).
I’ve spent 10 years helping female founders and coaches show up in a way that actually feels good and that reflects who they are.
At this retreat I’ll work with you to create imagery that makes a solid first impression on your behalf. Expect deep conversations, genuine laughter, a funny Australian accent and a touch of Swenglish. (I do speak Swedish, so any questions and discussions in Swedish are always welcome.)
I work with female coaches who are ready to refine how they show up, what they offer, and what they charge for it.
My background is 25 years in PR, marketing and advertising, and I've run my own business since 2016.
At this retreat I focus on the strategic side of your brand: how your signature offer is structured, how your packaging and pricing communicate your value, and what it takes to go all-in on one offer with real clarity behind it.
Janines website
Malins Website
Janines Instagram
Malins Instagram
“Malin has a rare ability to see exactly
what your brand should be known for.
She helped me refine my positioning and build a concept around my strongest work.
Since then my sales feel simpler and the clients coming in are on a completely different level.”
— SANDRA LINDGREN
A magical retreat in the heart of Provence
A magical retreat
Three days. One French home. Two branding experts. One group of likeminded founders and coaches. Enough space to finally get clear on what you're building and why it matters.
in the heart oF
Provence
FAQ
The Brand Retreat Provence
Below you’ll find answers to the most common practical questions about the retreat.
If there is anything else you are wondering, you are always welcome to reach out.
Disclaimer
In the unlikely event that the retreat needs to be postponed or cancelled due to circumstances beyond our control (such as illness, travel disruptions or other unforeseen events), participants will be offered a new retreat date or a full refund of the retreat fee.
Please note that we cannot be responsible for any personal travel or accommodation expenses. Participants are responsible for arranging their own travel insurance.
What is the cancellation policy?
All bookings are final and payments are non-refundable, except in the event that the retreat is cancelled by the organisers.
An 8 000 SEK deposit is required to secure your place. This deposit is non-refundable, whether you choose the payment plan or pay in full.
If unforeseen circumstances prevent you from attending, your place may be transferred to another participant. Arranging the transfer is your responsibility. The original payment will remain attached to the booking.
Once we receive the new participant’s details, we will update the booking accordingly.
What's not included
Flights, accommodation, transport to and from the venue, and meals beyond what is listed above are not included.
How many places are there?
The retreat is intentionally limited to 8 participants to create space for thoughtful conversations and meaningful work together.
A minimum of three participants is required for the retreat to take place. We will confirm the retreat by email once this number is reached.
Language
The retreat is held in Swedish.
Janine’s photography workshop is held in English.
What's included
On arrival you will be welcomed with Champagne and nibblies. Throughout the three days, coffee, tea, rosè and snacks are always available.
One dinner and one lunch prepared in the house are also included, along with all workshops, strategic sessions and photography as part of the program.
How do I secure my place?
PAY IN FULL
The investment for the Brand Retreat is 28 000 SEK exkl tax.
You may secure your place by paying the full amount via invoice.
Paying in full saves 4 000 SEK compared to the payment plan.
PAYMENT PLAN
Reserve your place with an 8 000 SEK deposit, with the remaining balance paid in two instalments.
8 000 SEK deposit
12 000 SEK due
12 000 SEK due
Total with payment plan: 32 000 SEK
All payments are made via invoice.
With only 8 places available, your place is confirmed once your payment or deposit has been received.
Invoices will be issued upon registration and must be paid by the stated due dates to secure your place.
Practical information
Hotel or Airbnb is not included in the retreat price.
All confirmed participants will receive a curated list of recommended places to stay nearby, at different price points. But here are some favourites.
https://camandoule.com/ (15 min walk from the house)
https://www.mas-des-romarins.com/
https://www.hoteldeuxrocs.com/ (In Seillans next village but it takes 10 min max with bus) a wonderful hotel.
https://www.lamagnaneriedeseillans.fr/
https://www.lesoliviersfayence.fr/ (budget option with friendly owners and closest to the house)
The pool area may be undergoing seasonal maintenance in May, as it is normally prepared for the summer season in June. For this reason, the pool may not be open during the retreat.
Many nearby hotels offer their own pool facilities.
Getting there
The closest airport is Nice Côte d'Azur (NCE), around 50 minutes by Uber. Marseille is also an option if it works better with your flights, though you would need a rental car — approximately 1 hour 45 minutes from there. Or take the train to Cannes and a bus to Fayence.
If you are thinking about adding a few extra days to explore the French Riviera before or after the retreat, renting a car is well worth it.
5-7 MAY 2026
let's MEET IN PROVENCE
One French home. A few days to get clear on what you're building and actually enjoy the process.
I'm interested, tell me more